The Private Label Brand Advantage

Private label products offer higher profit margins and greater brand equity compared to traditional ecommerce models. By owning product design, manufacturing, and distribution, you capture more value across the supply chain.

We enable clients to capitalize on viral trends and target niche audiences on platforms like TikTok where personalized brands stand out. Amazon’s massive reach similarly rewards differentiated private labels with higher sales velocity and customer loyalty.

Importantly, we recommend launching with an arbitrage or wholesale model first to start generating revenue quickly. 

In essence, private label ecommerce enables higher returns on spend, stickier customers, defendable market share, and amplified valuation upside – delivering compounding rewards over a retail arbitrage approach.

Our experts handle every aspect of ideating, validating, producing and scaling winning private products so you can start dominating new platforms today.

The PL Process

Fully Managed

■ Analyze TikTok Shop + Amazon category and product trends
■ Identify innovations not yet on market
■ Strategize branding, naming, packaging

Manufacturing & Samples

■ Leverage our trusted factory partners in Asia, South America and Europe for affordable production costs
■ Create initial product samples and refine based on testing

Launch Strategy

■ Devise social media launch and marketing tactics (influencer partnerships, giveaways, more)
■ Set up operational infrastructure for inventory, order fulfillment, and delivery

Distribution & Sales

■ Promote on TikTok Shop using popular creators to gain instant traction
■ Cross-sell and expand to other platforms: Amazon, Etsy, Walmart, Shopify

Private Label Profitability Power

Our data-driven private label product development can achieve major success and returns for clients. We have done it on Amazon and are now doing it on Tiktok:

Private label products can see a 40-70 percent ROI on TikTok. Our data-driven private label product process gets results for clients. Just look at these real-world stats:

  • The Honest Company launched their natural baby products as a private label, grew revenue to $300 million in 5 years, and recently IPO’d at a $1.43 billion valuation. (Source: CNBC)
  • Wellbox, a private label functional beverage brand launched on Amazon in 2018, earned $2 million in revenue in their first year. Two years later they hit over $10 million. (Source: Cosmetify)
  • Glow Recipe’s private label line of K-beauty skincare products earned $5 million in sales in its first year after launch in 2019. Now they are projecting over 2X growth. (Source: Byrdie)
  • 86% of private label brands see a 20% or higher profit margin on Amazon sales. (Source: Jungle Scout)

Partner With Us

Let our team combine data-backed market opportunities with operational expertise across manufacturing, marketing and distribution for the blue ocean platform of TikTok Shop.

We’ll help build your own highly profitable private label destined for rapid growth!

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